Edition 36 contains an article in Typescript which in parts is difficult to read. Read it here or click the Header above to read the whole Issue.
A VISIT TO CARDIFF.
On July 1st. I was able to see the annual international game between Wales and England on T.V. twice. In the afternoon BBC – Wales screened a 50 minute edited version of the game played the day before. The game played on the Civil Service Sports Ground. Newport had lasted for just short of 90 minutes; so a 50 minutes version was able to cover all the action. In the evening on S4C a Welsh language version was screened. This lasted for 40 minutes. Again it seemed to cover all the action, it was just more tightly edited.
An interesting point about the game won by Wales, after two successive victories by England, was that in addition to the main sponsors. Welsh Brewers (a subsidiary of Bass Charrington); the Welsh Baseball Union had a secondary sponsor Balan Sports. This firm, which retails sports equipment, supplied a set of kit for Wales, the shirts carried the words Balan Sports prominently on the chest. In fact as far as camera coverage was concerned, Balan Sports appeared to do better than Welsh Brewers, who relied as usual on signs place around the perimeter of the field. I wonder whether Welsh Brewers or on Merseyside next year, Bass North West, will insist on exclusive sponsorship rights; in which case Wales may well play with a brand of beer emblazoned on the chests of the players.
The leading Welsh club, Llanrumney Y.C., have also obtained shirt sponsorship, they play in strip advertising Howells Motors – Austin-Rover. Another club, Old Illtydians, I am told is sponsored by Allied Irish Banks.